The Idea
Art as an Experience
Artopia was conceived as a multi-city immersive art experience — a pop-up environment where art, music, and culture collided in a physical space designed to be explored, photographed, and felt. The concept was simple and ambitious: bring a world-class immersive experience to multiple cities, make it accessible, and make it commercially viable.
Dom co-produced Artopia across Chicago and Phoenix — taking an ambitious creative idea from concept through physical production and commercial operation in two distinct markets simultaneously.
Chicago
Phoenix
Artopia was co-produced across two cities — each market with its own venue, programming, and production build — unified under a single creative vision and brand.
The Approach
Concept to Commercial
Dom's involvement spanned the full production lifecycle — from the initial creative concept through physical build, operations, and commercial execution. This wasn't a single event; it was a repeatable, scalable experience model deployed across two cities, each with its own venue, production build, and programming.
Central to the experience was a deliberate commitment to local talent. Over 60 artists were scouted and featured across Chicago and Phoenix — painters, muralists, sculptors, and installation artists whose work defined the visual identity of each city's edition. Local roots, world-class execution.
60+
Local Artists Scouted
2
Cities
$3M+
Revenue Generated
The Build
Every Layer
The Experience
Immersive by Design
Artopia was designed to be experienced, not just attended. Every room, installation, and moment was crafted to create a specific emotional response — wonder, discovery, connection. The result was an experience that guests couldn't stop talking about, sharing, and returning to.
The Result
$3M+
Revenue Generated
Artopia demonstrated that an ambitious creative idea — rooted in local talent and executed with commercial discipline — can generate significant revenue while delivering a world-class guest experience across multiple markets.