The Idea
Chicago Meets Tulum
Destination Unknown was born from a simple but powerful idea: take Chicago's world-class house music culture and transplant it into Tulum's destination environment. The result would be a festival that was both deeply rooted in a specific musical tradition and completely unlike anything that tradition had produced before.
Dom created and executive produced the festival — connecting the city that invented house music with one of the world's most sought-after travel destinations.
The Approach
Music + Travel + Hospitality
Destination Unknown wasn't just a festival — it was a complete travel experience. Dom developed every layer: the festival concept, the brand, the creative direction, the programming, the guest journey, the venue strategy, the artist acquisition, the production, the transportation, the accommodations, the marketing, the ticketing, and the operations.
The festival spanned multiple Tulum venues over three days, featuring 25+ Chicago DJs performing across a curated selection of the city's most distinctive spaces.
3
Days
25+
Chicago DJs
Multiple
Tulum Venues
The Build
Every Layer
The Venues
